At ELFIN Consulting we draw on a successful yet simple approach, based on strong collaboration and co-creation with our clients. We leverage our competencies in Agronomy, Management and Communication, to support driven managers in agriculture sector companies working towards accelerated responsible growth.


We deliver value across a range of competencies to enable your business to stay on top in a constantly changing context. From strategy through to digital transformation and communication management, we work to transform ideas into implementable strategies and tangible results.

As businesses don’t operate in silos, neither should strategies be set in isolation. A solid go-to-market strategy requires a thorough understanding of the market context and competitor environment to precisely and effectively tailor and communicate your offer. To establish this competitive advantage business need to identify gaps where they can intersect their desired outcomes with increased client satisfaction.

We help our clients to benchmark their businesses and initiatives in the market, to further shape and target your competitive offering for increased business impact.

Reviewing and adjusting your strategic initiative and project mix on regular basis is essential to match investments to objectives, asset allocation and performance. Return could have decreased over time given the fast moving change of the business context and its influencing factors, whereas new opportunities might arise allowing for a higher business impact.

We support our clients to ensure that their strategic initiatives and project mix move in concert, reflect on overarching goals and contribute to business. Corresponding strategies are jointly developed and operationalized to execute effective change and induce impact throughout the client’s portfolio.

As new digital technologies emerge, the transformation of businesses is accelerating daily. In the digital age, focusing on becoming the market leader in disrupting technologies may hold considerable value over pursuing market leadership positions using technologies from the past. The Internet of Things, robotics, artificial intelligence, sensing, and big data analytics are opening up new worlds of valuable insights and innovative solutions. Business models alter, tapping new revenue streams and allowing businesses to reach improved profitability.

We help our clients develop and implement tailored strategies for integrating digital technologies into processes, products and services. Together we modify business models and strengthen competitiveness for a prosperous future.

Against the ever increasing mass of messages, companies face a hard time cutting through the clutter to get their brand’s value across to their target groups and increase understanding. Marketing and communication programs need to do more than seize all relevant touchpoints consistently to overcome communication barriers successfully. Committedly engaging with target groups and telling a credible and emotional story is also key to raise marketing and communication effectiveness.

We help our clients develop integrated strategies and programs to change their interaction with target groups, increase impact and positively influence behavior in reality.

Setting strategies and business goals gets a lot of attention but the implementation and execution is an equally essential part for traction. Hence it is not enough to have a solid strategy; the follow-through is vital. Companies need to dedicate just as much, if not more, effort into translating strategic decisions into action. Strategies need to keep up with their evolving context and translating opportunities into impact, this is where implementation plays the key role.

We work with clients to develop and/or implement business strategies right through to execution with our supportive co-creation approach.

The challenge to do things differently is daunting but vital for continued growth. External or internal triggers such as crises, performance/efficiency issues, innovation, or simply new opportunities, may face companies with the need to change or transform their business. People are an inherent part of driving this process but can also be the biggest barrier when resistant to change. Hence addressing organizational culture is as important as garnering executive commitment for business transformation.

We support clients to develop and implement strategies for effecting change that center around engaging their employees and stakeholders as change leaders.

The ever-present drive to strengthen business performance leads companies to look inwards at their people, processes and systems. Organizational development considers how companies can function better by focusing on balancing managerial aspects and employee effectiveness to tackle problem areas. While it is important to look at the organization’s processes, structures and culture, it is even more relevant to focus on the people. The ultimate outcome is for companies to maximize and amplify employee contributions in line with their business strategy and objectives.

We help our clients develop their organizations through the implementation of tactics that align people, systems, and business strategy to increase organizational effectiveness.

It is increasingly important for companies to deliver more, quicker, and more cost-effectively. Often the focus turns towards business processes and how they can be optimized to enhance performance and profitability. An in-depth examination and overhaul of work flows is not enough to deliver the value sought. Companies must look beyond their work processes to the extraneous influencing factors that drive them, such as organizational culture and employee agency. A holistic approach to process optimization can unleash the high degree of impact companies are looking to make.

We work with clients to develop and implement optimized processes that drive increased productivity and profitability within their business, to maintain their competitive edge.

When approaching new topics and making them part of farming or business operations, e.g. sustainable agriculture and digitization, people should be systematically taken through tailored training efforts via a blended learning approach to ensure that required knowledge and skills are well established. Formal training and e-learning courses need to go hand in hand with on-the-job performance support tools at the moment of need to ensure the successful application of newly gained knowledge and skills. This enables effective behavior change to reach the required level of performance in daily operations.

We help our clients develop and implement effective learning concepts, programs, materials and tools to capitalize on knowledge and skills for new topics.


In the fast-changing world of agriculture, we are committed to ensuring your business is differentiated, relevant and competitive. We offer a number of ready-to-use, implementable solutions to catalyze business activity. Together, we will tailor these tried and tested initiatives to your business context for maximum impact.

If you’d like to see how we could help you, please call:

Marius Fahrenholz on +49 (221) 9865780-1

Client Case – Crop Protection Products: Strengthening Societal Acceptance

  • The population’s ever-increasing critical stance against crop protection products

  • Public demonization of the agrochemical industry through NGO campaigns and media coverage

  • Distorted public perception and denouncing of crop protection products as generally toxic and carcinogenic

  • Increased regulation and restrictions for crop protection products through political will

  • Unsuccessful re-registration of active substances, product banning, and severe sales losses

To proactively prevent this, companies can substantially improve public acceptance beyond CSR and PR using appropriate stewardship measures and solutions. This will increase their License to Operate and correct distorted public perceptions that were fueled by negative campaigns and reporting. Through scalable Stewardship and Communication strategies, we strengthen Public Acceptance along the Agricultural Value Chain.

Our Success Factors

ELFIN Consulting works and acts together with clients at the interface between strategy and implementation. Operational solutions and contributions are central to our output. Our engagement with clients is always backed up by our five success factors:

  1. Pragmatic working style – achieving workable, tangible and realizable proposals and action plans
  2. Implementable solutions – considering requirements already in strategy and planning stages
  3. Experience in Sustainable Agriculture – focus on specific needs of client and project, no standardized solutions
  1. Digital mindset and thinking – always considering digital solutions and possible transformation paths
  2. Passionate about making a difference – personal commitment driven by entrepreneurial attitude