At ELFIN Consulting we work according to a successful and at the same time simple approach, which is based on an intensive, synergetic cooperation with our customers –
we therefore call it the co-creation approach. We consciously use our strengths in selected industries, marketing & communication, sustainability, agile & digital transformation as well as knowledge transfer to lead determined managers and experts to accelerated and sustainable growth.


If you’d like to find out more about how we can support you, reach us directly: +49 (0) 221 6705 6660

Client Case – Crop Protection Products: Strengthening Societal Acceptance

From societal debate to a loss of future revenues

  • The population’s ever-increasing critical stance against crop protection products

  • Public demonization of the agrochemical industry through NGO campaigns and media coverage

  • Distorted public perception and denouncing of crop protection products as generally toxic and carcinogenic

  • Increased regulation and restrictions for crop protection products through political will

  • Unsuccessful re-registration of active substances, product banning, and severe sales losses

To proactively prevent this, companies can substantially improve public acceptance beyond CSR and PR using appropriate stewardship measures and solutions. This will increase their License to Operate and correct distorted public perceptions that were fueled by negative campaigns and reporting. Through scalable Stewardship and Communication strategies, we strengthen Public Acceptance along the Agricultural Value Chain.

Our Success Factors

ELFIN Consulting works and acts together with clients at the interface between strategy and implementation. Operational solutions and contributions are central to our output. Our engagement with clients is always backed up by our five success factors:

  1. Pragmatic working style – achieving workable, tangible and realizable proposals and action plans
  2. Implementable solutions – considering requirements already in strategy and planning stages
  3. Experience in Sustainable Agriculture – focus on specific needs of client and project, no standardized solutions
  4. Digital mindset and thinking – always considering digital solutions and possible transformation paths
  5. Passionate about making a difference – personal commitment driven by entrepreneurial attitude