SUSTAINABLE FOOD SECURITY
Our competencies and services are focused on industrial sectors which are dedicated to the Sustainable Development Goals, and in particular global food security for 10 billion people in 2050.
Highly complex crop varieties developed for specific environmental conditions enable efficient and effective use of area and resources, and thus considerably contribute to worldwide food security. At the core of food production, seeds are a key factor. However, in light of hybrid varieties, social concerns on a loss of biodiversity and highly dependent farmers shape the public debate and breeding increasingly comes to the forefront. Research and development, especially in promising areas such as genetic engineering, are consequently subject to broader justification and explanation of use.
Based on extensive experience in stakeholder communication, we jointly develop with our clients measures and targeted messaging for meeting controversies and increasing transparency based on scientific findings. Thanks to this approach, companies can increase public acceptance for their products and secure future market access.
Digital transformation is particularly shaping agricultural machine technology. Because the natural capacity of agricultural resources is so important for intensive agriculture, responsibility and digital crop production must go hand in hand. Digitally-based efficiency improvements and sustainable agricultural practices are not mutually exclusive, but rather they must be jointly understood and implemented.
Therefore, we at ELFIN translate and integrate sustainable approaches and factors into the further development of precision farming and specific system solutions with our clients. The emergent added value is enunciated in a corresponding communication and demonstration explaining the principles and effects on both, efficiency and sustainability. Agricultural machine manufacturers can, as a result, strengthen the credibility and customer preference for distinctive, sustainably-oriented products and services.
The application of fertilizer in modern agriculture is a key factor for soil fertility and nutrient supply for crops. Amid increasing ground water pollution and emissions, proper handling during storage and application of fertilizers becomes more and more important. Economical dosing based on crop requirements is the key to preventing sever damage to soil, water bodies, climate and biodiversity.
ELFIN supports clients in transforming routine applications based on best practices and empowering farmers, which is the foundation for leading the public discussion on the significance of efficient, demand-oriented and proper fertilizer usage. Through this, contributions on a more sustainable farming practice can be enhanced and demonstrated to key stakeholders.
Similar to fertilizer, there is a high risk of potential damage from crop protection products before, during, and after application. This is especially critical, because the manufacturer has less influence on responsible product use locally and, consequently, limiting environmental exposure of crop protection products and their active substances only to areas to be treated. Therefore, safe use plays a specific role for humans and the environment.
Through our solutions, ELFIN helps clients to integrate and meet sustainability requirements, and demonstrably drive down impactful practices of crop protection product use. Based on this, negative side effects on the environment and people can be significantly reduced.
The food industry is constantly driven by lowering costs, increasing supply, and maintaining continuous growth. The majority of food is industrially produced and processed, which is perceived negatively by an increasing number of consumers. Health trends, ethical requirements to nutrition and a series of food scandals raise the importance of sustainable food production – social and environmental aspects of food production are gaining significance. This prompts food producers to become more efficient, resource-friendly, and socially acceptable. In doing so, sustainable business practices are increasingly implemented across all steps of the value chain and transformed into measurable results, which positively influences consumer purchasing decisions. Measurable positive environmental and social product characteristics are credibly conveyed to the public and made more tangible for consumers.
Based on strategic directions, we identify, together with our clients, relevant fields and questions of sustainability and operationalize key aspects, such as production methods and working conditions, for implementation along the entire value chain. Next to this, we implement a credible communication, which articulates sustainability attributes as central proof and selling points in order to increase stakeholder’s trust in our clients, and long-term business success.
Considering the increasingly more critical consumers and interest groups and their demands for sustainable products, trading companies are taking their commitment and responsibility along the entire supply chain more seriously. The active launching, implementing, and tracking of good business practices is key in complying with social, environmental, and economic standards within the scope of supply chain management and continuous improvement. By doing so, retailer companies can sustainably differentiate themselves and strengthen brand preference. Customer loyalty can be maintained while branching out to new customer groups.
Our approach to improving individual sustainability performance along the supply chain is to work with our clients to define specific requirements for key suppliers, transform these into best practices, and support the implementation through know-how-building along the supply chain. Environmental, social, and economical benefits are effectively and continuously improved, and can be conveyed to consumers and relevant interest groups by labels and tailored communication initiatives.
To be able to quantifiably assess and satisfy the criteria for the efficient and sustainable use of resources within agricultural operations and along the food value chain, specific standard descriptions, fulfillment criteria, and indicator systems for verification purposes are required. Food chain players and especially farmers must be made aware of the effects and potential negative impacts of production systems in order to continuously improve and make those more sustainable. Additionally, certifications and their specific requirements allow intangible characteristics from production and products along the value chain to be reliably and credibly attested.
Together with clients, ELFIN defines the scope for individual certification schemes and develops normative documents and indicator systems to implement, market and scale up private certification schemes based on established certification systems.
Associations are key actors within the political ecosystem. Along with government bodies and trade unions, they are fundamentally involved in the decision process for shaping economic, social and labor market policies. Issues and positions from various sectors are brought into the public eye and are especially conveyed to politics, administration, and media to influence political agenda setting.
ELFIN supports associations within the food value chain to translate issues and sustainable approaches into positions and initiatives to help guarantee transparent and objective information sharing in the political arena. Member recruitment and retention is strengthened via addressing and responding to most relevant issues.
Transforming society to become and live more sustainably involves extensive educating of the public and decision makers in politics, science, and the economy about current risks for humans and the environment. Topics debated in science and society are regularly captured, prepared and publicized. In addition, authorities must frame future scenarios and develop recommendations direction, including a vision for an environmentally-friendly development in Germany and the European Union. The goal is to improve general acceptance of and broaden environmentally / health-friendly technologies, production, and consumption.
ELFIN supports authorities with developing objectives, sustainability strategies, tools, approaches and concepts for protecting natural resources and human health by reducing impacts. Comprehendible publications are created together, including derived key messages to be conveyed through relevant communication channels (e.g. social media). General public education is promoted, as well as the consultation process for municipalities and countries, thus promoting the transformation of society.